Fiesta Project provides a classic example of action anthropology in broadcasting. The project involved the research and production of a Spanish language public television series designed to attract, retain, and realistically help a Mexican American audience in southern Arizona. The project used anthropological research in initial program…

Public radio and television stations and Native American organizations and tribes viewed Native American media and information needs differently, according to mail surveys (done in 1981) of 109 tribes, 140 organizations, 103 radio stations, and 75 television stations. Survey results indicated that most tribal and organizational leaders found radio…