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Download full textCrespo-Pereira, Verónica; Martínez-Fernández, Valentín-Alejandro; Campos-Freire, Francisco – Comunicar: Media Education Research Journal, 2017
The new media landscape is characterized by the fragmentation and disaffection of the audience towards traditional television. Such a context requires innovative strategies to meet the needs of the public and connect with it. This article analyses the ability of Neuroscience to optimize the production of content adapted to audiences. For this…
Descriptors: Neurosciences, Public Television, Programming (Broadcast), Foreign Countries
Council of Europe, Strasbourg (France). Committee for Out-of-School Education and Cultural Development. – 1976
This report on the status of European cable television and videography reviews the results of the 1975 colloquy and recommends policy for experimental research, management, and distribution of these formats for the European community. Pluralistic management, technical reporting, and distribution linkage systems within the community are discussed,…
Descriptors: Cable Television, Conference Reports, Foreign Culture, International Educational Exchange
Flichy, Patrice – 1981
Information from six documents produced by experts to compare and analyze the 21 local and community media experiments they had visited in six countries in 1978 and 1979 is consolidated in this report. This information illustrates the variety of ways that different countries handle local media, and examines the role that such media can play either…
Descriptors: Broadcast Television, Community Resources, Foreign Countries, Mass Media
Bates, A. W. – 1987
This paper looks at the possible roles that the European Economic Community (EEC), as a pan-European quasi-governmental institution, might play in the management and organization of a European educational satellite system. The argument is made that there is a need for the EEC Commission to play an ongoing, regulatory role in this area. An…
Descriptors: Communications Satellites, Distance Education, Educational Television, Financial Support
Sepstrup, Preben – 1988
Based primarily on data from public service broadcasting, this study had two major purposes: to develop a framework for understanding, conceptualizing, and measuring international television flows and the effects associated with these flows; and to establish a background of facts on international television flows in Western Europe. Secondary…
Descriptors: Cable Television, Communications Satellites, Culture Contact, Foreign Countries
Sepstrup, Preben – 1986
This discussion of the influence of advertising on the development of new media covers ways in which advertising uses the media and the implications of new information technologies for consumers and marketing activities. The first of four sections describes how television advertising has been altered by the development of new technologies--cable,…
Descriptors: Audiences, Communications Satellites, Consumer Economics, Cultural Context
