The study presented here addresses the question of how time spent viewing and playing with PBS KIDS educational, non-commercial media at home, in family settings, can foster positive outcomes for children and parents/caregivers. The study focused on PEG+CAT, a first-generation transmedia program designed to promote children's mathematics and…

This handbook offers guidance to public broadcasting managers on computer acquisition and development activities. Based on a 1981 survey of planned and current computer uses conducted by the Corporation for Public Broadcasting (CPB) Information Clearinghouse, computer systems in public radio and television broadcasting stations are listed by…

Designed to assess the motivations viewers have for watching public television (PTV), the gratifications they derive from programs they enjoy, and their expectations of PTV, the pilot study described was conducted to provide information for program decision-making and efforts aimed at attracting different types of audiences. The research strategy…

During the gavel-to-gavel coverage by public television of the Watergate Hearings of the Select Committee on Campaign Practices, audience makeup and attitudes in Florida were surveyed and profiled. Findings showed that blacks were attracted in greater proportion than whites, and males more than females. Spanish-speaking persons tended to avoid the…

Describes a survey of U.S. public television programers which identified 11 factors perceived as important in making programing decisions; however, it was found that about 70 percent of total variance was explained by five of the factors: audience measures, personal feedback, program strategy, station resources, and intuition. The questionnaire is…

Findings are presented from the fourth survey of the educational services provided by public television licensees (in this case, n=168), which covered the period from September 1, 1982, to August 30, 1983. Results for a companion survey on the financing of public television's educational services covering Fiscal Year 1983 are also included, and…

This final report describes a survey by mail questionnaires of 2,993 colleges and universities to determine the uses each institution makes of television in their academic programs. The overall response rate was 94 percent, and the major findings indicated that approximately 71 percent of the institutions surveyed make some use of television, and…

Findings of a study that examined the extent to which television was used for instruction and other purposes in 1978-79 by all state and land-grant colleges and universities in the United States are examined. Questionnaires sought information about the college's uses of television, the uses for instruction, the types of television outlets, the…

Documentation of the status of the University of Nebraska-Lincoln Television Department's Cable Television Communications Research Project is provided, along with a report of an evaluation which was undertaken both to determine the impact and effectiveness of the EduCable program service to cable system subscribers and to assess the viability of…

A study was conducted to determine the reading habits and attitudes of parents and their children and to determine parents' familiarity with Reading Rainbow (a television program intended to stimulate young children's interest in reading for pleasure) and their attitudes toward the program. A total of 707 questionnaires were completed by parents…

Twenty five urban centers, 70 Indian tribes, and 60 public television stations responded to questionnaires in an attempt to collect information useful to the process of making programmatic decisions about future goals and activities of the Native American Public Broadcasting Consortium (NAPBC). The Tribal and Urban Center questionnaires were…

To improve the children's television program "Sesame Street" while it is being produced, a program of evaluative research is being conducted by the Children's Television Workshop to provide constant feedback to the producers. Progress examination involves staged achievement testing of 100 viewing and 100 nonviewing, randomly assigned,…