In 1966, Joan Ganz Cooney was a documentary producer at Channel 13 when Lloyd Morrisett, then Vice President at the Carnegie Corporation of New York, offered her an opportunity that would change the landscape of children's media forever. The Carnegie Corporation provided funding for a three-month study during which Joan traveled the country to…

Based on a speech given before the Kettering Conference on Public Television Programming (June 26, 1969).

KETC-TV, St. Louis, describes how to promote station membership by holding events at the station for the viewing audience. (AK)

Author analyzes the argument that public television is a service for "special audiences." (HB)

Discussed are the implications for public television programing of a Louis Harris survey which reports that one-third of those who regularly view the medium have a high school education or less, and one-fourth have an annual income of

Although circulation of public television increased because of cable's extension, the amount of public television viewing as a portion of total TV use fell. This decrease follows no strong pattern of market characteristic, dial position, day part, or age of viewer, but does relate to the kinds of available competition. (MER)

Challenges the appropriateness of Carnegie II's commercial advertiser-oriented recommendations on audience analysis for public broadcasting. Using the life-style method which collects data on the importance of television or radio in audience members' lives is suggested. (CMV)

The first of three phases to provide the Pennsylvania Public Television Network (PPTN) and its seven component stations with information and procedures for defining, estimating and characterizing audiences, as well as developing programs and assessing reactions to them, this study concentrated on establishing audience definitions. The basic…

The director of the Office of Communication Research, Corporation for Public Broadcasting (CPB), replies to a critical analysis of the CPB's report, "A Fresh Look at the PTV Viewer." The definition of what constitutes a public television viewer (PTV) is discussed in detail. (ER)

A member of the Federal Communications Commission comments on public Broadcasting's record of minority hiring and minority participation. (AK)

"Several years ago an unpublished study reported that 85 per cent of established ETV stations (on-the-air two years or longer and replying to the questionnaire) used newspaper advertising for program promotion. The CPB commissioned the study reported here to determine the effects of such newspaper advertising on ETV audience size."…

A discussion of audience surveys conducted by Pennsylvania State University, and how they can be used to set priorities for public television. (HB)

A researcher takes a critical look at the Corporation for Public Broadcasting report of a Roper survey of public television viewers and finds it "littered with procedural and reporting inadequacies." (Author)

Reports the results of a 1973 telephone survey of the Lexington, Kentucky Standard Metropolitan Statistical Area to assess for audience viewing of the Watergate Hearings coverage. (MH)

The director of the Office of Telecommunications Policy warns public television stations against sacrificing local autonomy in order to obtain permanent financing at a national level. (AK)