A survey of a major film series shown recently on national public television. (Author)

In September, 1975, member stations of the Eastern Educational Network (EEN) participated in a special project designed to increase teacher awareness of instructional television. (Author)

What programming guidelines can be drawn from the results of an extensive film preference survey? (Author)

Discusses the art of media selection for advertising public television programs. (BD)

Although circulation of public television increased because of cable's extension, the amount of public television viewing as a portion of total TV use fell. This decrease follows no strong pattern of market characteristic, dial position, day part, or age of viewer, but does relate to the kinds of available competition. (MER)

The director of the Office of Communication Research, Corporation for Public Broadcasting (CPB), replies to a critical analysis of the CPB's report, "A Fresh Look at the PTV Viewer." The definition of what constitutes a public television viewer (PTV) is discussed in detail. (ER)

A look at how the Pennsylvania PTV Network polled Pennsylvania on public television programing. (Author)

"Several years ago an unpublished study reported that 85 per cent of established ETV stations (on-the-air two years or longer and replying to the questionnaire) used newspaper advertising for program promotion. The CPB commissioned the study reported here to determine the effects of such newspaper advertising on ETV audience size."…

A discussion of audience surveys conducted by Pennsylvania State University, and how they can be used to set priorities for public television. (HB)

A researcher takes a critical look at the Corporation for Public Broadcasting report of a Roper survey of public television viewers and finds it "littered with procedural and reporting inadequacies." (Author)

Reports the results of a 1973 telephone survey of the Lexington, Kentucky Standard Metropolitan Statistical Area to assess for audience viewing of the Watergate Hearings coverage. (MH)

"How to determine program priorities is a problem faced by every educational station in the nation. This article reports on a systematic approach to this dilemma being used in Oregon. (Editor)

Two members of the Department of Mass Communications at the University of Denver report on the results of a survey studying the amount of time individual educational television stations devoted to the 1968 election campaign. (LS)

Discusses the availability of research on the makeup of audiences for public television as well as the need for and uses of such data. The public television audience is characterized as generally the well-educated, affluent minority. (JMF)

A recent broadcast on the Public Broadcasting System (PBS) entitled "The Incredible Maching" showed that public television is capable of reaching a large audience. To further explore its potential to reach larger audiences, PBS has subscribed to public opinion polls to become more systematically aware of wants, desires, needs, and dreams…