In 1966, Joan Ganz Cooney was a documentary producer at Channel 13 when Lloyd Morrisett, then Vice President at the Carnegie Corporation of New York, offered her an opportunity that would change the landscape of children's media forever. The Carnegie Corporation provided funding for a three-month study during which Joan traveled the country to…

In 1971, the year that "Masterpiece Theater" premiered on WGBH, the public television station in Boston, the author's family lived in London for the summer. Her life that summer had the taste and texture of an English novel, and she loved every minute of it, which might explain not only her choice to become an English teacher but also her lifelong…

The study presented here addresses the question of how time spent viewing and playing with PBS KIDS educational, non-commercial media at home, in family settings, can foster positive outcomes for children and parents/caregivers. The study focused on PEG+CAT, a first-generation transmedia program designed to promote children's mathematics and…

Objectives: This study used content analysis to explore how much and what type of advertising is present in television programming aimed at toddlers and preschool-aged children and what methods of persuasion are being used to sell products and to promote brands to the youngest viewers. Methods: Four randomly selected, 4-hour blocks (9 AM to 1 PM)…

Lessons, controversies, implications, and audience reaction to film festivals. (DAG)

Author analyzes the argument that public television is a service for "special audiences." (HB)

Discussed are the implications for public television programing of a Louis Harris survey which reports that one-third of those who regularly view the medium have a high school education or less, and one-fourth have an annual income of

Suggests that rewritting a section of the FCC's rules and regulations may offer the tv industry and viewer a new kind of improved service." (Editor)

Although circulation of public television increased because of cable's extension, the amount of public television viewing as a portion of total TV use fell. This decrease follows no strong pattern of market characteristic, dial position, day part, or age of viewer, but does relate to the kinds of available competition. (MER)

The first of three phases to provide the Pennsylvania Public Television Network (PPTN) and its seven component stations with information and procedures for defining, estimating and characterizing audiences, as well as developing programs and assessing reactions to them, this study concentrated on establishing audience definitions. The basic…

The director of the Office of Communication Research, Corporation for Public Broadcasting (CPB), replies to a critical analysis of the CPB's report, "A Fresh Look at the PTV Viewer." The definition of what constitutes a public television viewer (PTV) is discussed in detail. (ER)

A member of the Federal Communications Commission comments on public Broadcasting's record of minority hiring and minority participation. (AK)

"Town Meeting, an unusual experiment in using television for improving citizen participation in the American democratic process, has given viewers in Minnesota and South Dakota an opportunity to hear about issues and to join in the decision-making." Based on remarks made to the Kettering Conference on Public Television Programming.…

A discussion of audience surveys conducted by Pennsylvania State University, and how they can be used to set priorities for public television. (HB)

A researcher takes a critical look at the Corporation for Public Broadcasting report of a Roper survey of public television viewers and finds it "littered with procedural and reporting inadequacies." (Author)