This guide to the television program 3-2-1 Contact covers 20 theme weeks. The program is designed to bring students into closer contact with the science and technology in their everyday lives. This guide includes: (1) a brief introduction to the contents of each week's shows; (2) a detailed discussion of each week's primary concepts as well as…

This handbook outlines the curriculum objectives for the children's television program, "The Electric Company." The first portion of the text delineates strategies for teaching symbol/sound analysis, including units on blends, letter groups, and word structure. A second section addresses strategies for reading for meaning, including…

Arguments on the application of the Alabama Educational Television Commission (AETC) for license renewal of eight educational television stations were heard before the Federal Communications Commission (FCC). Individuals from Black Efforts for Soul on Television and the National Association of Black Media Producers opposed the renewals, claiming…

All areas of mass communication are surveyed. Man's earliest efforts as a communicator are considered, and what is known about the development of speech and writing is explored. Various theories (including mathematical ones) are reviewed which attempt to explain the processes of both personal and mass communication. Separate chapters focus on the…

FOUR STUDIES OF EDUCATIONAL TELEVISION WERE COMMISSIONED BY THE U.S. OFFICE OF EDUCATION. THE FIRST, CONTRACTED TO THE NATIONAL ASSOCIATION OF EDUCATIONAL BROADCASTERS, SURVEYED PLANS OF EDUCATIONAL INSTITUTIONS, ESTIMATED NEEDS FOR CHANNEL ALLOCATIONS FOR THESE PLANS, AND MADE ENGINEERING STUDIES OF HOW TO MEET THESE NEEDS. THE SECOND STUDY, MADE…

This book examines old and new technologies that can be used in distance education and provides cost-benefit comparisons among them. The first chapter of the book summarizes the findings of the next 10 chapters and provides a framework for decision making for all the technologies. The following criteria for choosing educational technology are…

Television now plays a major role in the socialization of children. Set within a multicultural context, this book identifies the social and cultural impact of television on the psychosocial development of children. The book also analyzes major media organizations and projects policies, practices and research directions for the future. Following an…

THE FORTY-ONE ITEMS INDEXED AND ABSTRACTED IN THIS BIBLIOGRAPHY DEAL LARGELY WITH FINE ARTS EDUCATION, URBAN EXTENSION, COMMUNITY DEVELOPMENT, LEADERSHIP TRAINING (INCLUDING CIVIL RIGHTS), MANAGERIAL AND PROFESSIONAL EDUCATION, VOCATIONAL TRAINING, PUBLIC TELEVISION, AND PARTICIPANT CHARACTERISTICS, TOGETHER WITH SUCH CONCERNS AS EDUCATIONAL NEEDS…

This collection of essays addresses the enduring influence and importance of Fred Rogers' 40 years of work in children's television. The 14 essays explore his message of tolerance, courtesy, and self respect, and its influence on children and adults as a counterbalance to social pressures increasingly impinging on children today. The essays are:…

Focus in this preventive medicine monograph for health professionals is on consumer health education and the current and potential effects of mass communication on the quality of medical care. Following an introduction, the content is presented in four chapters. Chapter 1 covers the state of the art in consumer health education and discusses three…

This handbook analyzes effects on children of traditional media, such as television, film, and advertising; and new media, such as the Internet and video games. The chapters are: (1) "The History of Children's Use of Electronic Media" (Paik); (2) "Free Reading: Implications for Child Development" (Desmond); (3) "The Use of…