Presents some guideposts for authors when dealing with a publisher. (PG)

Custom publishing allows teachers to collect previously published and unpublished materials in book form for classroom use. The speed and flexibility of this publishing makes it useful for faculty who believe they can write or assemble a better text for their classes. (Author/PG)

This bibliography, which contains 13 annotations, is designed to help instructors choose appropriate audio-visual materials for a course in magazine production. Names and addresses of institutions from which the materials may be secured have been included. (MS)

A humorous consideration of institutional factbooks and the editor's role is presented. Factbooks are increasingly popular as an administrative tool for institutional research, strategic planning, and public relations. Topics include the following: the need to gain the college president's approval for the publication, cooperation with other…

Tremendous technological changes (computer-driven editing and typesetting systems) going on in the newspaper industry are seen as affecting university news bureau operations, especially the news release. The University of Nebraska-Lincoln's switch to computer input equipment, which allows direct input of stories into three major Nebraska papers,…

The Undergraduate Press at Harvard is the first publishing house in the U.S. to be organized and staffed completely by college undergraduates. Its purpose is to introduce college students to the world of publishing, and it plans to issue three volumes a year. (LBH)

Carnegie-Mellon University is using word processing in several modes to enhance communication: dedicated word processing system, word processing package on a general-purpose minicomputer, computer mail, text editor, text formatter, spelling checker, and programmable printer. Each mode of word processing is discussed. (Author/MLW)

Practical guidelines are offered to implement recycling principles through use of recycled paper for university publications. Considered are the definition of recycled paper, deterrents to its use, techniques for overcoming the deterrents, and the experiences of publications designers and managers at 11 institutions. (DB)

Desktop publishing techniques are bringing control over institutional newsletters, catalogues, brochures, and many other print materials directly to the author's office. The technology also has the potential for integrating campus information systems and saving much time and money. (MSE)

After a 1977 survey reflected the importance of graphics education for news students, a study was developed to investigate the state of graphics education in the whole field of journalism. A questionnaire was sent to professors and administrators in four print-oriented professional fields of education: magazine, advertising, public relations, and…

This guide for small public relations (PR) offices at colleges and universities includes sample job descriptions, information on PR duties and priorities, sample policy statements and operating guidelines, sample publicity materials, questionnaires, and internal forms for organization. Twenty-six tips on time management are provided in an article…

This handbook on how to cut costs in college publications contains the following articles: "Stretching Your Publications Dollar: The Basics," by Kelvin J. Arden and William J. Whalen; "How to Print Cheaper," by M. Frederic Volkmann; "How Your Colleagues Cut Costs," by Robert S. Topor; "Printing Specifications: Writing Them Right," by M. Frederic…

Advice is provided for carrying out an effective college or university publications and periodicals program. Topics covered include: organizing the publications office; editing and writing techniques; art and design; using photos and photographers; and buying composition and printing. The handbook provides information on standards for designing…

The age of print is seen as nearly over and the age of electronic communication begun. The new technology, it is suggested, will put the simpler aspects of education in the home, and in doing so it may leave the classroom behind. (MLW)