Ingredients for a successful alumni association membership campaign are outlined, including clear objectives for the campaign; support of staff, board, and administration; careful timing; focus on college events; strategically targeted mailing audience; appropriate type of mailing; unique message; attention-getting format; follow-up; and use of…

Eight steps to use in promoting the alumni office on campus and create lasting ties with other campus offices are outlined. They include keeping in personal contact with campus colleagues, staying involved in campus programs, keeping the top administrators and campus informed of activities, garnering support, being professional, keeping current.…

The role of the college public relations office in finding and disseminating interesting information about in-house scientific research is discussed, and some suggestions are offered. Strategies for seeking out stories on campus and for managing contact with the media are detailed. Conflicts that the public relations professional may encounter are…

This report presents 213 tables detailing findings regarding types and costs of advertising within marketing programs at 68 colleges and universities. Highlights of this report include the following: these colleges print a mean number of 19,270 viewbooks and 16,380 catalogs; and advertise in newspapers (86.6 percent), in magazines (45.4 percent),…

A survey of 791 college admissions officers investigated the use and perceived effectiveness of 15 marketing techniques: publicity; target marketing; market segmentation; advertising; program development; market positioning; market research; access; marketing plan; pricing; marketing committee; advertising research; consultants; marketing audit;…

This is one of a set of five handbooks compiled by the Northwest Regional Educational Laboratory that describes the processes for planning and operating a total experience-based career education (EBCE) program. Processes and material are those developed by the original EBCE model--Community Experience in Career Education (CE)2. The area of…

This guide offers Catholic Church professionals and school leaders background and basic tools for implementing a workable and effective public relations program in a local school setting. The first section, devoted to detailing the necessary preparations for beginning a public relations program, tells about the following: forming a public…

This report presents 203 tables detailing findings concerning the use of electronic advertising within marketing programs at 68 colleges and universities. Highlights of this report include: colleges in the sample enroll a mean of 5,450 students; 5.6 percent of the colleges produce a CD-ROM version of the viewbook; 39.7 percent enable applicants to…

Designed as a reference guide for continuing education planners, this manual provides basic information about the process of developing and delivering programs and courses. Material is organized to match job skills described in the systematic approach called DACUM--Designing a Curriculum--which reflects all skills required to be a continuing…

This guide is designed to serve as a reference for teacher-coordinators involved in the delivery of cooperative part-time training that is part of a coordinated vocational-academic education program. Addressed in the individual sections of the guide are the following topics: related subject-area instruction for vocational students, the role of the…

This handbook contains materials to assist high school teachers in increasing enrollment and completion rates in vocational programs preparing students for entry into nontraditional occupations. The first part of the manual outlines practices and activities addressing the following areas: guidance and counseling, special events for students,…