Ways to prove that college public relations offices are meeting their objectives are discussed. Understanding objectives and how the office can meet them focuses activities and helps make efficient use of staff. Seven evaluation methods are identified: production; message distribution; exposure; accuracy; audience awareness; attitude change; and…

This demonstration project was conducted to create an awareness among the least educated adults in Armstrong and Indiana counties of Pennsylvania of the availability of Adult Basic Education (ABE) opportunities at the ARIN Adult Learning Center and its satellites. The project was carried out by means of a public relations program. Activities…

This report focuses on a December 1988 to December 1989 evaluation of the structures, processes, and outcomes of 15 primarily volunteer tutor-based literacy programs. It addresses the effectiveness of the Saskatchewan Literacy Campaign in increasing tutor and learner enrollments in the programs. Chapter 1 provides background and definitions.…

The purpose of library public relations is to develop ongoing programs of contact between the librarians and the population groups that they serve. This book is a guide to creating a library public relations program or for improving an existing program. The information is divided into six sections, and sources of additional information are…

Follow-up data provide evidence regarding the strengths and weaknesses of students and programs as well as implications for teachers and administrators. Areas of concentration focus on equipment update, curriculum revision, employment stability, and training needs. (JOW)

An inclusion audit looks at the messages that a camp conveys to campers, parents, and the public and evaluates whether those messages are congruent with policies of acceptance and inclusion of diversity. Elements include reviewing camp promotional materials, the camp mission statement, and the location of advertising; evaluating forms; examining…

This guide is intended to assist those responsible for publicizing local adult literacy and basic skills programs. The first section discusses the elements of good publicity. Outlined next are points to consider when determining what a program needs from publicity and how to get the desired results. The next portion of the guide covers seven main…

Discusses the diversity of academic library users and the need for community awareness planning, and describes a program developed at Bowling Green State University libraries that evolved around a celebration of National Library Week. Topics discussed include free computer searches, displays and exhibits, publicity, read-a-thons, fundraising, and…

Outlines the practical marketing strategies used to implement Project Career REACH, a career development program for high school freshmen. Marketing basics for guidance programs are discussed, including mission analysis, market analysis, resource analysis, strategic planning, and evaluation. (TE)

In order to study library public relations practices in Idaho, a survey was mailed to all Idaho public library directors and branch librarians in 1992. The state received 88 responses to the 141 surveys mailed. Seventy-five percent of respondents reported a lack of public relations budget, and in 76 percent of the libraries, one staff member was…

This guide, written for vocational rehabilitation (VR) agency policymakers and staff alike, deals with the concept of marketing from a VR perspective. Covered in the individual chapters of the guide are the meaning of the term marketing; a conceptual framework for marketing in a VR agency (product definition, target group definition, differential…

This guide offers Catholic Church professionals and school leaders background and basic tools for implementing a workable and effective public relations program in a local school setting. The first section, devoted to detailing the necessary preparations for beginning a public relations program, tells about the following: forming a public…

The first three steps to developing a program that is both effective and efficient are participant selection, recruitment, and assignment. They require thinking about the populations to be targeted, considering how to open the door to the population and how to get the population in the door, and determining the services that are needed. The Job…

Designed as a reference guide for continuing education planners, this manual provides basic information about the process of developing and delivering programs and courses. Material is organized to match job skills described in the systematic approach called DACUM--Designing a Curriculum--which reflects all skills required to be a continuing…

This manual is designed to provide information to those interested in developing family literacy projects. Part I contains information on the design and operations of Project Family, a program to empower parents to be better role models, foster supportive environments, and express positive attitudes about education. Other topics include…