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Download full textZeigler, Sherilyn K., Ed. – 1974
This document contains all of the presentations given at the 1974 National American Academy of Advertising Conference in Newport, Rhode Island. The theme of the conference was "Perspectives on Advertising" and the areas of focus were curricula and instruction, descriptive and experimental research, cooperation between educators and the…
Descriptors: Advertising, Communication (Thought Transfer), Conference Reports, Curriculum Development
Hester, Albert L., Ed.; Cole, Richard R., Ed. – 1975
These proceedings of the five-day seminar (the first meeting of the Interantional Communication Division outside the United States) contain almost 50 papers or oral presentations, plus introductions by the editors. Most papers and presentations deal in some way with Mexico or Latin America, with a few dealing with the United States. Contents are…
Descriptors: Communication (Thought Transfer), Communications, Conference Reports, Cross Cultural Studies
