Following a description of the newspaper editor's job, the author presents guidelines that will aid the vocational educator in getting an article published in a local newspaper. (LRA)

Extension education's success and effectiveness is determined to a great extent by its ability to relate programs and organization to the public in a favorable light. The author discusses approaches to using public relations, emphasizing the value of good programs and performance coupled with continual and well-planned publicity. (MF)

Describes the positive action using marketing strategies that libraries must take to capture their share of the post-Proposition 13 tax dollar. Strategies discussed relate to price, product, promotion, and place. (JD)

This position paper was presented to the President's Commission on Foreign Language and International Studies in October, 1978, and stressed the importance of providing Americans with opportunities to study foreign languages. (CFM)

Administrators offer advice on how to deal with the media. (IRT)

Advocates development of libraries through statewide approach, using as an example the West Virginia library system where a conference on libraries was sponsored to increase citizen awareness and involvement. Workshops, outreach programs, open access, and library sharing are tools mentioned to make the library more useful to the individual. (SW)

Methods for establishing an advertising budget are reviewed. They include methods based on percentage of sales or profits, unit of sales, and objective and task. Also discussed are ways to allocate a promotional budget. The most common breakdowns are: departmental budgets, total budget, calendar periods, media, and sales area. (JMD)

This article discusses how some of football coach Johnny Majors' recruiting techniques can be used to build and maintain strong foreign language programs by reducing the rate of attrition at the end of the basic FL sequence. (Author/CFM)

The authors state that with marketing, schools can take something of value (a product or service) and exchange it for something of value (like voter support or citizen satisfaction). They then present ten steps to effective marketing of schools. (KC)

One of a series of four articles on public relations for independent schools, this article relates how a small school significantly increased its enrollment through a campaign to improve its image and to increase community awareness of the school. (KC)

This article describes several levels of public relations and cites a few examples of each. The public relations programs are based upon the assumption that publicity about art education programs does not always change behavior or policy. Rather, publicity is a vehicle to support awareness and understanding of art education. (Author/KC)

Discusses public perceptions of institutions, particularly university stereotypes, and how advertising may be designed to capitalize upon institutional stereotypes. Describes an approach used by the University of Wisconsin-Extension to have administrative staff furnish its concept of Extension's public image for the purpose of marketing extension…

The author believes that schools must communicate with the non-parents in the community, as well as with parents, staff, and students. She presents over 60 practical communication programs and activities that work. (KC)

The author offers fourteen suggestions for a school or business education department public relations program. She states that the role of the business educator in public relations is to present the whole educational picture and to involve the community in education and the school. (MF)

This article presents positive approaches to advocacy of art programs in the Tempe Union High School District (Arizona) during its development and expansion. Stated is the belief that teachers must take a leadership role in advocacy if students are to benefit from the unique opportunities available only through the arts. (Author/KC)