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Jose, Victor – 1978
This is one of several papers presented at a Federal Trade Commission Symposium on Media Concentration. It describes one journalist's experience owning a free newspaper in the Richmond, Indiana, area and meeting competition when the local daily newspaper was purchased by a chain. It is suggested that methods of curtailing print competition in the…
Descriptors: Advertising, Competition, Consumer Protection, Economic Change
Barcus, F. Earle – 1975
Some 25-1/2 hours of Boston commercial television for children were monitored on a Saturday and Sunday in April 1975. The monitoring covered three network affiliated stations and two independent UHF stations. Monitoring, coding, and editing provided much statistical data, which was analyzed to yield findings in the areas of distribution of…
Descriptors: Advertising, Behavioral Science Research, Children, Programing (Broadcast)
PDF pending restorationNational Inst. of Mental Health (DHEW), Rockville, MD. – 1975
The Alternatives Project, a 60-week, mass media, mental health education project, had as its goals community education and increased public awareness of mental health facilities in the community. Sponsored by the River Region Mental Health/Mental Retardation Board in Louisville, Kentucky, the program made use of creatively produced, coordinated…
Descriptors: Advertising, Communication (Thought Transfer), Community Education, Community Services
Carter, Virginia L., Ed.; Garigan, Catherine S., Ed. – 1979
Student recruitment is explored in a compilation of articles originally published in "CASE Currents." Focus is on marketing, market research, student consumerism, advertising, publications, recruitment tools, and students and alumni. Included in the 46 papers are the following: "A Management Approach to the Buyer's Market" (William Ihlanfeldt);…
Descriptors: Advertising, Alumni, College Bound Students, College Students
