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| Curriculum Development | 3 |
| Publicize | 3 |
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| Communication (Thought… | 1 |
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| Business Education Forum | 1 |
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| Zeigler, Sherilyn K., Ed. | 1 |
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Peer reviewedReha, Rose K.; Kim, Paul Y. – Business Education Forum, 1975
Descriptors: Advertising, Business Education, Curriculum Development, Publicize
Download full textZeigler, Sherilyn K., Ed. – 1974
This document contains all of the presentations given at the 1974 National American Academy of Advertising Conference in Newport, Rhode Island. The theme of the conference was "Perspectives on Advertising" and the areas of focus were curricula and instruction, descriptive and experimental research, cooperation between educators and the…
Descriptors: Advertising, Communication (Thought Transfer), Conference Reports, Curriculum Development
Greenspan, Nancy B.; Johnston, William L. – 1973
Consumer education should be integrated throughout the curriculum in an inter-disciplinary manner. English teachers have unparalleled opportunity to provide students with excellent foundations for critical and interpretive reading and thinking in the area of advertising, as they are involved with reading, vocabulary building, and both oral and…
Descriptors: Advertising, Consumer Education, Critical Reading, Critical Thinking
