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Download full textZeigler, Sherilyn K., Ed. – 1974
This document contains all of the presentations given at the 1974 National American Academy of Advertising Conference in Newport, Rhode Island. The theme of the conference was "Perspectives on Advertising" and the areas of focus were curricula and instruction, descriptive and experimental research, cooperation between educators and the…
Descriptors: Advertising, Communication (Thought Transfer), Conference Reports, Curriculum Development
Eckert, Miles A. – 1979
A marketing process was designed at Odessa College (Texas) to deal with declining enrollments. Marketing was defined by the administrators and faculty who designed the process as a combination of image portrayal, service adaptability, and the evaluation of how well service and promotion complement one another. The process used a task force…
Descriptors: College Bound Students, Community Colleges, Curriculum Development, Financial Support
