The creative, purposeful departures from standard English used by advertisers are a worthwhile object of study in English classes. (JH)

Advertising copy should be given classroom attention in literary as well as moral terms. (JH)

Developed for a high school quinmester unit on the language of persuasion, this guide provides the teacher with teaching strategies for a study of the speaker or writer as a persuader, the identification of the logical and psychological tools of persuasion, an examination of the levels of abstraction, the techniques of propaganda, and the…