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| Evaluation Methods | 3 |
| Public Relations | 3 |
| Publicize | 3 |
| Fund Raising | 2 |
| Community Colleges | 1 |
| Computer Oriented Programs | 1 |
| Cost Effectiveness | 1 |
| Data Collection | 1 |
| Formative Evaluation | 1 |
| Guidelines | 1 |
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Morrison, Miriam E. – Quill and Scroll, 1978
Discusses four aspects of a program to implement public relations objectives of high school newspapers: research and planning, fund raising programs, publicity, and evaluation. (GW)
Descriptors: Evaluation Methods, Fund Raising, High Schools, Public Relations
Norton, Alice – 1977
Guidelines for evaluating the public relations activities of nonprofit organizations are presented. Evaluation methods frequently include one of three major forms: (1) comprehensive audit conducted by a new staff member or an outside consultant; (2) regularly scheduled administrative review; or (3) short-term review following every activity. The…
Descriptors: Data Collection, Evaluation Methods, Formative Evaluation, Fund Raising
Peer reviewed
Direct linkSlocum, Doris; Johnson, T. Earle, Jr. – New Directions for Community Colleges, 1977
The need to establish goals and objectives for public relations activities is discussed, followed by descriptions of several evaluation techniques for public relations programs. The continuous education of faculty regarding costs and logistics of publicity, and long-term continuity in the public relations effort are stressed as essential elements…
Descriptors: Community Colleges, Computer Oriented Programs, Cost Effectiveness, Evaluation Methods
