The best means devised to secure volunteer leadership or funds from whatever source is a case statement. It is one of the initial key management requirements for successful college and university development. The case statement should include: (1) the institutional mission; (2) the record of accomplishment; (3) directions for the future; (4)…

Suggests that institutions spend more for fund raising, publications, alumni and public relations in order to receive larger gifts. Provides guidelines for college advancement program that would be based on institution's future educational needs and would increase the effectiveness of public relations and development offices. (WM)

Reviewed are the history and public relations, financial and service roles of lay "Friends of the Library" groups. Programs and techniques useful in the pursuit of these roles are suggested. Guidelines for a constitution, fee schedule, and administrative structure plus a bibliography give potential friends organizations help in…

Describes the campaign to restore funds for teaching positions in music, art, and physical education which had been dropped from the Chicago School Board's budget. (MB)

Explores the attitudes of legislators towards the college public relations function through interviews with Florida senators and representatives, and cites the need to establish a clearer identity with them in order to secure necessary funding. (RT)

Based on his experience in creating one revitalized Catholic high school from the merger of two declining ones in Missoula, Montana, the author outlines three rules for the survival of a school: promotion and publicity, financial solvency, and educational excellence. (SJL)

ERIC abstracts on public relations in education are compiled that were announced in RIE through September 1969. The key terms used to compile this collection are "public relations,""publicize,""school community relationship," and "human services." The following information is presented for each document: Author, title, place of publication,…

A marketing process was designed at Odessa College (Texas) to deal with declining enrollments. Marketing was defined by the administrators and faculty who designed the process as a combination of image portrayal, service adaptability, and the evaluation of how well service and promotion complement one another. The process used a task force…

The materials listed in this bibliography are intended to be of help to volunteer staffs in developing school programs and materials. The entries are cataloged under general subject listings, alphabetical by author under the subject, and an author index is included. Items are listed only once, though many are relevant to several areas. An attempt…

Funds for York College, a small, church-affiliated liberal arts college in Nebraska, are primarily derived from many small contributions from private donors. The government has supplied funds for buildings and limited academic work. The major fund-raising activity has been a very successful annual fund drive, but York has been unable to obtain…

THE SECOND EDITION OF A 1959 STUDY EXAMINES THE IMPLICATIONS OF RECENT RESEARCH AND MODERN COMMUNICATION MEDIA FOR PROVIDING EDUCATORS WITH THE CAPACITY TO OBTAIN PUBLIC MORAL AND FINANCIAL SUPPORT FOR SCHOOLS. CITIZEN SUPPORT OF EDUCATION DEPENDS LARGELY ON THE AVAILABILITY AND DISCUSSION OF PERTINENT INFORMATION. BASED ON THE PRINCIPLE THAT…

Because cultural, historical, political and economic factors combine to form an economic development environment unique to tribal lands, industrial development on Indian reservations must be done by Indians. This manual, written by and for Indians, can be used for implementation of reservation industrial development. After a review of the…

In his review of the role of the student coucil adviser in junior high schools, Reum first looks at the characteristics of sixth through ninth grade students and student leaders and then at those of a student council adviser who should like junior high school students and relate well with students and faculty. Reum points out a potential role…