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New York State Education Dept., Albany. Bureau of Occupational and Career Curriculum Development. – 1976
Developed as a second level option to follow an introductory course in marketing and distribution, or as an advanced course in continuing education, this guide outlines principles and practices needed by persons who wish to enter the field of advertising services or for individuals who desire to upgrade their skills in this area. The content,…
Descriptors: Adult Education, Advertising, Distributive Education, Instructional Materials