Two stages in coordinating the development of a program and communication with that program's potential audience, called Program the Market and Market the Program, are illustrated with reference to the development of a new program for training attorney assistants by the UCLA School of Law and UCLA Extension. (SA)

The document is the final report of a project designed to make the public and students aware of the possibilities available in vocational education in the Wise County Schools in Virginia. The objectives of the program were as follows: (1) to provide materials to be used for career guidance, (2) to make the public aware of the total vocational…

Based on his experience in creating one revitalized Catholic high school from the merger of two declining ones in Missoula, Montana, the author outlines three rules for the survival of a school: promotion and publicity, financial solvency, and educational excellence. (SJL)

This packet contains descriptions of a variety of campaigns conducted by agencies for organizations or clients, or directly by the organizations. They were selected for their broad range of purposes and methodologies. The packet contains descriptions of the following campaigns: a campaign designed to build the economy of Orlando, Florida; a…

Five papers cover various aspects of the Macomb (Illinois) 0-3 Regional Project, a home based program for rural handicapped and high risk infants and toddlers. The first examines ways to develop public awareness of the importance of early intervention through media and contact with medical, school, and community professionals. The second paper…

This document is designed to assist Illinois Elementary Secondary Education Act Title III project directors in familiarizing all phases of the public with their innovative programs. The first section of the document is an overview. The sections that follow give an explanation of the dissemination goals and certain conditions most suitable for…

Reports on a program that gives college seniors in a public relations curriculum needed professional experience by assigning them to work with professionals in a nearby city. (RL)

This book is about successful bond issues and levy campaigns. While no one campaign blueprint works everywhere, there are certain definite components to almost every successful school finance election. These components are the product of a carefully planned political process. Successful campaigns are based on some givens that must be in evidence…

Major purposes of an institute held July 10-27, 1967 at the Georgia State College were to: (1) develop basic principles of communication similar to those used by the private sector of the economy, (2) develop an understanding of how vocational educators can more effectively work with public news media, (3) develop packages and kits for use by…