In order to find out what librarians and newsmen think about the basic content and usual quality of the library publicity program, and how there views differ, the author surveyed a group of public libraries, newspapers, and radio and television stations in Ohio, soliciting opinions on what Ohio public libraries are doing, and how well, in the…

A good public relations program in agricultural education involves: thorough planning, a person-oriented approach, specific purposes or themes, balance, continuity, and continuous evaluation. (EA)

The need to establish goals and objectives for public relations activities is discussed, followed by descriptions of several evaluation techniques for public relations programs. The continuous education of faculty regarding costs and logistics of publicity, and long-term continuity in the public relations effort are stressed as essential elements…

This document is designed to assist Illinois Elementary Secondary Education Act Title III project directors in familiarizing all phases of the public with their innovative programs. The first section of the document is an overview. The sections that follow give an explanation of the dissemination goals and certain conditions most suitable for…

This guide to formulating and carrying out an effective school public relations program includes articles drawn from public relations and communications journals. The articles deal with planning public relations programs, communicating with the public and the news media, program evaluation, and the tools of communication, including newsletters,…

Questionnaires were mailed to a random sample of 159 community and junior colleges in the 19 North Central Association states in a study of public relations (PR) in two-year colleges. Areas examined included the "publics" upon which PR programs focused, techniques employed, financial support, methods of evaluation, and selected…

The materials listed in this bibliography are intended to be of help to volunteer staffs in developing school programs and materials. The entries are cataloged under general subject listings, alphabetical by author under the subject, and an author index is included. Items are listed only once, though many are relevant to several areas. An attempt…

This report describes a cooperative project designed to inform area residents of available adult education opportunities and to establish a central information contact point. The regional Adult Education Coordinating Committee compiled a list of adult education courses and services offered by member institutions, devised newspaper and radio…

A broad spectrum of ideas and practices that should enable colleges to reassess and/or develop strategies for relating to the public are included in this sourcebook. Topics include (1) a model for public relations that includes development and internal and external communication; (2) the necessity of the personal involvement of the chief executive…

To assure the continued and successful contribution by Harford Community College to the greatest number of citizens in its service area, a marketing plan for the college's educational services was developed. The first stage in the plan, service, includes: support services at off-campus locations, services for evening and Saturday classes, liaison…

This dissemination guide is intended to help schools develop school-community-based adult education programs. A six-step program to meet training and retraining needs and leisure time requirements is presented by the Cabot School District. The model's first step is designed to aid in the establishment of an advisory council to guide program…

Rio Hondo College's community relations report provides a review and evaluation of activities for 1977-78, and compares them with activities in the prior two years. These activities have been aimed at keeping the community, the college staff, and students informed and supportive of college programs, classes, and activities and aware of…