The University of Akron measured the effects of a three-year advertising campaign by means of a questionnaire sent to high school seniors and their parents as well as incoming freshmen enrollees. The results indicated that the advertising had been effective and supplied the university with guidelines for future campaigns. (Author)

The Educational Foundation of the American Association of Advertising Agencies was established by the Association's board to foster the accomplishment of six major goals: to create a bridge between advertising and university research, to attract top young people to the study of advertising, to raise the academic stature of advertising, to enlarge…