Descriptor
Advertising | 4 |
Language Instruction | 4 |
Publicize | 4 |
Second Language Learning | 4 |
Mass Media | 2 |
Audiotape Recordings | 1 |
Audiovisual Aids | 1 |
Business | 1 |
Cultural Awareness | 1 |
Educational Media | 1 |
English (Second Language) | 1 |
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Foreign Language Annals | 1 |
Francais dans le Monde | 1 |
Praxis des Neusprachlichen… | 1 |
Zielsprache Deutsch | 1 |
Author
Hogzand, Annelene | 1 |
Lutjeharms, Madeline | 1 |
Maillard, Jean-Pierre | 1 |
Thiering, Christian | 1 |
Wilkins, Wynona H. | 1 |
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Maillard, Jean-Pierre – Francais dans le Monde, 1977
Describes the use of commercial advertisements in an exercise in semantics in the French classroom. (Text is in French.) (AM)
Descriptors: Advertising, French, Language Instruction, Mass Media

Wilkins, Wynona H. – Foreign Language Annals, 1976
The proliferation of private organizations offering foreign language instruction to the public, and the advertising approaches of these organizations, are discussed. Suggestions are made for foreign language teachers in high schools and colleges to use in attracting more students. (RM)
Descriptors: Advertising, Business, Enrollment Influences, Language Instruction
Thiering, Christian – Praxis des Neusprachlichen Unterrichts, 1975
Using English airline advertisements, the article shows how, at Secondary Grade 2, such material can be used to encourage active communication by the students. Advertising material is found more productive than traditional text analysis. (Text is in German.) (IFS/WGA)
Descriptors: Advertising, Audiovisual Aids, English (Second Language), Language Aids

Hogzand, Annelene; Lutjeharms, Madeline – Zielsprache Deutsch, 1975
Advertising matter, being oriented to contemporary society, is an interesting object of study. Advertising pictures throw light on the culture of the country. A contest riddle and tapes of spoken advertising are presented. Numerous examples show how a teaching method can be designed. (Text is in German.) (IFS/WGA)
Descriptors: Advertising, Audiotape Recordings, Cultural Awareness, Educational Media