Descriptor
| Advertising | 31 |
| Publicize | 31 |
| Teaching Methods | 31 |
| Higher Education | 10 |
| Mass Media | 6 |
| Television Commercials | 6 |
| Communication (Thought… | 5 |
| Propaganda | 5 |
| Journalism | 4 |
| Persuasive Discourse | 4 |
| Secondary Education | 4 |
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Author
| Safavi, Farrokh | 2 |
| Altschuld, James W. | 1 |
| Bowers, Thomas A., Ed. | 1 |
| D'Angelo, Frank J. | 1 |
| Dot, Gary K. | 1 |
| Flory, Joyce | 1 |
| Frye, Jerry K. | 1 |
| Ganderton, Denise | 1 |
| Harris, Nancy E. | 1 |
| Hogzand, Annelene | 1 |
| Hooper, Leonard J. | 1 |
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| Speeches/Meeting Papers | 4 |
| Collected Works - Proceedings | 2 |
| Dissertations/Theses | 2 |
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| Reports - Research | 2 |
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Safavi, Farrokh – Educational Technology, 1975
A look at the triangle approach, in which the three contributing bodies to an advertising message-the sponsoring firm the media and the advertising agency-are brought together by the advertising class to achieve a set of common goals. (Author)
Descriptors: Advertising, Higher Education, Instructional Innovation, Publicize
Safavi, Farrokh – Educational Technology, 1975
A look at the triangle approach, in which the three contributing bodies to an advertising message-the sponsoring firm the media and the advertising agency-are brought together by the advertising class to achieve a set of common goals. (Author)
Descriptors: Advertising, Higher Education, Instructional Innovation, Publicize
McQuade, Donald – Media and Methods, 1976
Descriptors: Advertising, Publicize, Secondary Education, Teaching Methods
Peer reviewedHooper, Leonard J. – Journalism Educator, 1975
Describes a journalism methods course in advertising in which college students observed and analyzed videotaped commercials produced by sixth graders. (RB)
Descriptors: Advertising, Class Activities, Higher Education, Journalism
Morris, Jim K. – College Press Review, 1975
A teacher looks back on how he and his college class discovered a new approach to teaching advertising and layout. (RB)
Descriptors: Advertising, Course Descriptions, Higher Education, Journalism
Peer reviewedMorris, Jim R. – Journalism Educator, 1973
Descriptors: Advertising, Class Activities, Employment Opportunities, Journalism
Lewis, Herschell Gordon – DE Today, 1975
Distributive Education teachers should be aware of the skepticism that exists in advertising today and alter their teaching methods by adopting a new eclecticism that replaces cleverness with the appearance of truth. The author suggests appealing to the consumers' guilt and greed. (BP)
Descriptors: Advertising, Communication Skills, Distributive Education, Motivation Techniques
Peer reviewedDot, Gary K. – Language Arts, 1975
Advertisements can be effective stimuli for creative writing.
Descriptors: Advertising, Creative Writing, Elementary Education, Publicize
Peer reviewedPatti, Charles H. – Journalism Educator, 1977
Examines the use of videotaped presentations of advertising cases and compares their effectiveness to that of visits by business people, student role-playing, and written case analyses. (KS)
Descriptors: Advertising, Case Studies, Educational Media, Higher Education
Peer reviewedLowenstein, Arlene – English Journal, 1972
Author's class of largely non-college-bound students were given practical lesson in powers of persuasion by setting up a Sell Bloo Goo" campaign in their school, the bloo goo" being a harmless colored jelle which their schoolmates were eager to buy by the time it appeared on the market. (PD)
Descriptors: Advertising, Class Activities, Communications, Noncollege Bound Students
Peer reviewedRiley, Sam G. – Journalism Educator, 1977
Illustrates how knowledge of allusion, hyperbole, irony, and so on can improve students' advertising copywriting skills. (KS)
Descriptors: Advertising, Figurative Language, Higher Education, Journalism Education
Peer reviewedWilliams, Sandra – English in Education, 1972
Descriptors: Advertising, Females, Grade 6, Language Instruction
Ganderton, Denise; McBride, Nicole – Francais dans le monde, 1975
Outlines a procedure for using oral and written commercial advertisements in the French language classroom. (Text is in French.) (AM)
Descriptors: Advertising, Audiovisual Aids, Educational Media, French
Yeakle, Myrna Anne – 1975
The primary purpose of this study was to investigate the effectiveness of "The Propaganda Game" in teaching selected persuasion techniques which may be used in the advertising of health products or services. The sample included 224 students in an introductory personal health course at Eastern Michigan University. The subjects were…
Descriptors: Advertising, Doctoral Dissertations, Educational Games, Educational Research
Peer reviewedEnglish in Australia, 1973
Describes how to provide students with the opportunity of examining, discussing, and writing about the appeal of advertisements. (TO)
Descriptors: Advertising, Communication Skills, Mass Media, Propaganda
