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| Propaganda | 9 |
| Publicize | 9 |
| Teaching Methods | 9 |
| Advertising | 5 |
| Communication (Thought… | 4 |
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| Flory, Joyce | 1 |
| Goodkind, Thomas B. | 1 |
| Harris, Nancy E. | 1 |
| Paine, Mary | 1 |
| Schrank, Jeffrey | 1 |
| Yeakle, Myrna Anne | 1 |
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Goodkind, Thomas B. – Communicator, 1973
Descriptors: Class Activities, Environment, Mass Media, Propaganda
Yeakle, Myrna Anne – 1975
The primary purpose of this study was to investigate the effectiveness of "The Propaganda Game" in teaching selected persuasion techniques which may be used in the advertising of health products or services. The sample included 224 students in an introductory personal health course at Eastern Michigan University. The subjects were…
Descriptors: Advertising, Doctoral Dissertations, Educational Games, Educational Research
Peer reviewedEnglish in Australia, 1973
Describes how to provide students with the opportunity of examining, discussing, and writing about the appeal of advertisements. (TO)
Descriptors: Advertising, Communication Skills, Mass Media, Propaganda
Schrank, Jeffrey – Media and Methods, 1974
Discusses ten areas to be aware of when analyzing ads and offers suggestions for a unit on advertising interpretation and a bibliography of materials about advertising. (TO)
Descriptors: Advertising, Bibliographies, Communication (Thought Transfer), Language Usage
Peer reviewedDieterich, Daniel J. – English Quarterly, 1974
Outlines the need for preparing students to develop critical reading, listening, and viewing skills which will enable them to deal with commercial and political propaganda. (RB)
Descriptors: Communication (Thought Transfer), English Instruction, Higher Education, Language Skills
Flory, Joyce – 1976
This paper offers techniques and strategies which high school and college teachers of speech communication can use for teaching units and/or courses in advertising. One such technique is role playing, which can involve the corporate chairperson, the executive coordinator, and chairpersons for magazine advertising, outdoor advertising, broadcast…
Descriptors: Advertising, Business Communication, Higher Education, Information Dissemination
Download full textCardone, Kenneth; Paine, Mary – 1974
Activities for grades 4, 5, 6, and junior high acquaint students with consumer and economic problems, particularly how people spend money and methods used in advertising. The guide opens with a vocabulary list. Then, five objectives, using hypothetical situations, introduce the student to the decisions involved in spending money wisely. For…
Descriptors: Commercial Art, Consumer Education, Economics Education, Educational Games
Dieterich, Daniel, Ed. – 1976
The majority of the 24 essays in this book describe successful units, classes, or courses on the misuse of public language, while others suggest specific techniques for studying doublespeak or discuss theoretical frameworks for approaching the study of doublespeak. The first section of the book deals with the theory behind the study of…
Descriptors: Communication (Thought Transfer), Critical Thinking, Elementary Secondary Education, Higher Education
Harris, Nancy E. – 1975
This study attempted to better define the nature of critical thinking and its component skills (with a focus on the interpretation, analysis, and evaluation of data) by investigating the relationship between critical thinking competency and an activity card method of instruction, individual or small group work patterns, achievement, and sex. The…
Descriptors: Academic Achievement, Advertising, Affective Behavior, Cognitive Development
