Although this "thesaurus of headlines" was created in order to fill advertising copywriters' need for a source of writing stimulus, copywriters in all businesses and organizations may find it useful. Over 1900 headlines are included, grouped under 56 different categories. In addition, nearly 1000 descriptive words and phrases are listed, in alphabetical order, according to 15 different classifications. Once a headline is formulated, these words can be of value in elaborating descriptions of services or products. (KS)