Relates the propaganda techniques identified by the Institute for Propaganda Analysis to Hugh Rank's Intensification/Downplay doublespeak model. (MKM)

Charges that New York City's teacher union misleads the public with sophisticated advertising techniques. (Author)

Answers charges that New York City's teacher union misleads the public with sophisticated advertising techniques. (See EA 504 731.) Author/JF)

Reports three experiments supporting the inference that the powerless are more sensitive to content that explains than to content promising reward. (TO)

A look at the short-wave broadcasting that preceded the creation of the Voice of America. (Author)

This paper reports on a study designed to analyze the impact that advertising by the federal government might have on the nation.s media, specifically the nation's magazines. The U.S. government was the tenth leading national advertiser in the United States in 1973 and spent an estimated $99 million, $80 million of which represented military…

Twenty-three "social effect" concept statements were investigated in this study dealing with advertising's portrayal of married life; vanity, sexual, snob, and fear appeals; the use of black models in ads; product puffery--conformity to other's social lifestyles; and over-the-counter drug advertising. A questionnaire was mailed to 393 Atlanta,…

Reports a study examining the political advertising in the media and relates the findings to the voters' perception of the salience of the issues in the campaign. (TO)

The primary purpose of this study was to investigate the effectiveness of "The Propaganda Game" in teaching selected persuasion techniques which may be used in the advertising of health products or services. The sample included 224 students in an introductory personal health course at Eastern Michigan University. The subjects were…

This pamphlet discusses some of the values and responsibilities of advertising in a free competitive economy. One of the primary objectives of advertising is to communicate truthfully. The laws of the Federal Trade Commission exist to protect the public from wrong and misleading information, but the greatest protection is the hard light of…

The ancient principle of caveat emptor (let the buyer beware) is largely dead, but remnants of the rule remain in the privilege to use puffery, a type of subjective opinion claim which is defended by the law on the ground that it does not deceive the public even though it is false. While behavioral evidence suggests that many such claims actually…