An overview of how media centers should conduct their public relations programs. (BD)

Both program planning and public relations are necessary in attracting readers, watchers, and listeners to the public library. (Author/PF)

Article developed from remarks made to the University of Illinois Institute for Advanced Study in Aesthetic Education held in the summer of 1967.

Practical steps to passing a bond referendum in these days of economic squeeze are suggested from the successful experience of Coastal Carolina Community College (Jacksonville, North Carolina). (NHM)

Follow-up news stories on the achievements of American Farmer Degree recipients and others who have advanced in agriculture provide interesting and informative publicity relative to the contributions of local programs of vocational agriculture education. (Author/EA)

This booklet presents a guide to the development of a dissemination model for educational accountability programs. Emphasis is placed on: (1) the importance of carefully defining the term educational accountability, (2) the need for understanding the processes of communication and dissemination, (3) the basic steps in developing an effective…

This speech suggests that public radio stations should examine and use the techniques employed by commercial stations to increase their listening audience--creative promotion based on community involvement and participation. Some examples are included. (SC)

Sport in general has long had ties with commercial interests, the most popular and widespread involving publicity. Intramural sports programs, however, have not cultivated many commercial involvements in publicity. The approach in intramural sports advertising is simple. A commercial interest pays for space or time in a given communication media…

Proven public relations strategies for winning management support for information programs and services are discussed, including seeking a higher level of visibility for the library/information center, implementing a current awareness program, and starting an orientation program for new employees. A questionnaire for obtaining user feedback and…

Charges that New York City's teacher union misleads the public with sophisticated advertising techniques. (Author)

Answers charges that New York City's teacher union misleads the public with sophisticated advertising techniques. (See EA 504 731.) Author/JF)

Following a description of the newspaper editor's job, the author presents guidelines that will aid the vocational educator in getting an article published in a local newspaper. (LRA)