Retrospective accounts of materials development in the applied linguistics literature speak to the relationship between creativity and textbook writing, but this study forges another path by examining how an expert ELT (English language teaching) textbook writer deploys creativity during ongoing coursebook production. Qualitative content analysis…

Though reports of pedagogic materials production point to the range of compromises authors make when writing language teaching textbooks, many accounts are retrospective in nature. This study sought to expand the research perspective by interrogating writing episodes via qualitative content analysis to discover how two expert ELT (English language…

A textbook author should be sure that his or her philosophy is respected by the publisher. Materials should be published in a form and according to quality standards which meet the author's approval. Textbooks that are part of a core program or series will require the collaboration of other writers. (SW)