Publication Date
| In 2025 | 0 |
| Since 2024 | 1 |
| Since 2021 (last 5 years) | 1 |
| Since 2016 (last 10 years) | 2 |
| Since 2006 (last 20 years) | 2 |
Descriptor
| Assignments | 2 |
| Merchandise Information | 2 |
| Purchasing | 2 |
| Student Attitudes | 2 |
| Active Learning | 1 |
| Advertising | 1 |
| Behavior Patterns | 1 |
| Business Administration… | 1 |
| College Faculty | 1 |
| College Seniors | 1 |
| Consumer Economics | 1 |
| More ▼ | |
Publication Type
| Journal Articles | 2 |
| Reports - Research | 2 |
| Tests/Questionnaires | 1 |
Education Level
| Higher Education | 2 |
| Postsecondary Education | 2 |
Audience
Location
| Canada | 1 |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewed
Direct linkNarmin Tartila Banu; Aron Darmody; Leighann C. Neilson – Journal of Marketing Education, 2024
This paper discusses the creation and implementation of an experiential learning assignment focused on the United Nation's Sustainable Development Goal (SDG) 12, which aims to ensure sustainable consumption and production patterns. Using a grounded theory approach that combines analyzing 90 senior-level marketing students' reflective essays…
Descriptors: Marketing, Active Learning, Business Administration Education, Food
Fischbach, Sarah; Guerrero, Veronica – Journal of Advertising Education, 2020
The purpose of the study is to explore how the digital brand story assignment creates a transformative learning experience for students. This study involves assessing the levels of learning according to Mezirow's transformational learning theory through the development of digital brand stories. The authors have tested the Digital Brand…
Descriptors: Advertising, Merchandise Information, Story Telling, Transformative Learning
