The behavioral perspective model's (BPM; Foxall, 1990) retailing literature is built on extensive empirical research and techniques that were originally refined in choice experiments in behavioral economics and behavior analysis, and then tested mostly on British consumer panel data. We test the BPM in the context of Norwegian retailing. This…

In the early years of online retailing, having an online presence and low prices were believed to be key drivers of success. More recently, electronic service quality has become essential as an online marketing strategy. Online stores provide higher service quality to create online customer loyalty, improve customer satisfaction, and keep a…

New retail locations and formats and changing consumer capabilities and behaviours (including "switching") have encouraged "outshopping" from rural to urban areas. Rural areas have been suffering from a decline in the provision of services, including retailing. One "solution" has been the strengthening of market towns…