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Roy, Marie Christine; Dewitt, Olivier; Aubert, Benoit A. – Internet Research, 2001
Describes a study where 66 subjects were asked to perform some predefined book purchasing task in a series of Web sites with varying interface quality. A strong relationship between interface quality and trust was found and some components of user interface quality were more important than others. Discusses implications for Web site design.…
Descriptors: Computer Interfaces, Computer System Design, Purchasing, Retailing