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Duman Çakir, Irem – Multilingua: Journal of Cross-Cultural and Interlanguage Communication, 2023
The Maybachufer Market is an urban street market in Berlin-Neukölln that constitutes a highly diverse urban context by bringing together people of different social, cultural, and linguistic backgrounds. Through linguistic ethnography, this paper explores the negotiation of various resources in everyday communicative practices and activities of…
Descriptors: Language Usage, Ethnography, Foreign Countries, Urban Areas
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Yusra, Kamaludin; Lestari, Yuni Budi; Juwaeriah, Yulia – Multilingua: Journal of Cross-Cultural and Interlanguage Communication, 2023
English has been for centuries seen as the native language of speakers in the English-speaking inner circle countries, as the second language of speakers in the former British-colony outer circle countries and as an international business lingua franca among speakers in the techno-economically powerful extended circle countries. Little is known…
Descriptors: Naming, Language Planning, Retailing, English (Second Language)
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Bodomo, Adams; Che, Dewei; Dong, Hongjie – Journal of Multilingual and Multicultural Development, 2022
The presence of Africans in China has been phenomenal since the late 1990s. In recent years, there has been a dramatic uptick in people from Africa coming to the major cities of China such as Guangzhou, Hong Kong, Macau, Yiwu, Shanghai, and Beijing. They are in the process of building linguistic, cultural, and economic bridges between their source…
Descriptors: Retailing, African Culture, Immigrants, Metropolitan Areas
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Yaseen, Maha S.; Sayyed, Sa'ida W.; Ibrahim, Hanan M. – Eurasian Journal of Applied Linguistics, 2022
This paper aims at exploring the different modes of persuasion used in English and Arabic advertisements that mainly address women. The research adopted a qualitative research design with the content analysis approach to prepare a study based on the modes like rhetoric, discourse analysis and persuasion strategies. The study hypothesized that…
Descriptors: Advertising, Persuasive Discourse, Periodicals, Arabic
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Harris, Samantha; Lee, Jin Sook – International Journal of Multilingualism, 2023
This study examines the experiences of mixed-race Korean Americans in their journey to develop and use their heritage language, Korean, through in-depth autobiographical interviews. Participants highlighted the role of 'Korean-speaking spaces' such as Korean churches or grocery stores, where the expectation is to speak Korean, as important sites…
Descriptors: Heritage Education, Korean Americans, Multiracial Persons, Second Language Learning
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Liu, Mengyao; Peker, Hilal – Journal of Ethnographic & Qualitative Research, 2020
Language variation in a context is influenced by various factors. While there has been some research regarding English language variation, there has not been much research pertaining to Chinese variation (Gao, 2017; Xu, 2015). In the present study, we examined different language usages among different social classes of Tianjin in China in order to…
Descriptors: Social Class, Social Differences, Language Usage, Language Variation
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Blackledge, Adrian; Creese, Angela – International Journal of Multilingualism, 2017
This article reports communicative interactions with a focus on the body as a dimension of the semiotic repertoire. The research context is a four-year, multi-site linguistic ethnography which investigates how people communicate in superdiverse cities in the UK. In the setting of a butcher's stall in a city market we consider three interactions at…
Descriptors: Code Switching (Language), Human Body, Ethnography, Semiotics
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Creese, Angela; Blackledge, Adrian; Hu, Rachel – International Journal of Bilingual Education and Bilingualism, 2018
This paper considers the construction of social difference in the interactions of a couple as they communicate at home and work, with one another, their colleagues, and strangers in a superdiverse English city. In our linguistic ethnographic approach we observed, wrote field notes, audio-recorded key participants, took photographs, made…
Descriptors: Social Differences, Ethnography, Translation, Code Switching (Language)
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Pennycook, Alastair – International Journal of Multilingualism, 2017
This paper asks what translanguaging could start to look like if it incorporated an expanded version of language and questioned not only to the borders between languages but also the borders between semiotic modes. Developing the idea of spatial repertoires and assemblages, and looking at data from a Bangladeshi-owned corner shop, this paper…
Descriptors: Semiotics, Code Switching (Language), Retailing, Foreign Countries