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An Econometric Examination of the Behavioral Perspective Model in the Context of Norwegian Retailing
Sigurdsson, Valdimar; Kahamseh, Saeed; Gunnarsson, Didrik; Larsen, Nils Magne; Foxall, Gordon R. – Psychological Record, 2013
The behavioral perspective model's (BPM; Foxall, 1990) retailing literature is built on extensive empirical research and techniques that were originally refined in choice experiments in behavioral economics and behavior analysis, and then tested mostly on British consumer panel data. We test the BPM in the context of Norwegian retailing. This…
Descriptors: Foreign Countries, Retailing, Behavior Patterns, Purchasing
Lee, Donghun; Trail, Galen T. – Measurement in Physical Education and Exercise Science, 2012
Although sales of athletic team merchandise (ATM) contribute to the overall consumption of sport, a research effort that comprehensively measures aspects that trigger the consumption of ATM is lacking. In light of the gap, utilizing multiple theories and other concepts that describe product consumption, the authors of this article empirically…
Descriptors: Retailing, Merchandising, Team Sports, Models