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Yusra, Kamaludin; Lestari, Yuni Budi; Juwaeriah, Yulia – Multilingua: Journal of Cross-Cultural and Interlanguage Communication, 2023
English has been for centuries seen as the native language of speakers in the English-speaking inner circle countries, as the second language of speakers in the former British-colony outer circle countries and as an international business lingua franca among speakers in the techno-economically powerful extended circle countries. Little is known…
Descriptors: Naming, Language Planning, Retailing, English (Second Language)
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Bodomo, Adams; Che, Dewei; Dong, Hongjie – Journal of Multilingual and Multicultural Development, 2022
The presence of Africans in China has been phenomenal since the late 1990s. In recent years, there has been a dramatic uptick in people from Africa coming to the major cities of China such as Guangzhou, Hong Kong, Macau, Yiwu, Shanghai, and Beijing. They are in the process of building linguistic, cultural, and economic bridges between their source…
Descriptors: Retailing, African Culture, Immigrants, Metropolitan Areas
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Harris, Samantha; Lee, Jin Sook – International Journal of Multilingualism, 2023
This study examines the experiences of mixed-race Korean Americans in their journey to develop and use their heritage language, Korean, through in-depth autobiographical interviews. Participants highlighted the role of 'Korean-speaking spaces' such as Korean churches or grocery stores, where the expectation is to speak Korean, as important sites…
Descriptors: Heritage Education, Korean Americans, Multiracial Persons, Second Language Learning
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Liu, Mengyao; Peker, Hilal – Journal of Ethnographic & Qualitative Research, 2020
Language variation in a context is influenced by various factors. While there has been some research regarding English language variation, there has not been much research pertaining to Chinese variation (Gao, 2017; Xu, 2015). In the present study, we examined different language usages among different social classes of Tianjin in China in order to…
Descriptors: Social Class, Social Differences, Language Usage, Language Variation
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Creese, Angela; Blackledge, Adrian; Hu, Rachel – International Journal of Bilingual Education and Bilingualism, 2018
This paper considers the construction of social difference in the interactions of a couple as they communicate at home and work, with one another, their colleagues, and strangers in a superdiverse English city. In our linguistic ethnographic approach we observed, wrote field notes, audio-recorded key participants, took photographs, made…
Descriptors: Social Differences, Ethnography, Translation, Code Switching (Language)
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Pennycook, Alastair – International Journal of Multilingualism, 2017
This paper asks what translanguaging could start to look like if it incorporated an expanded version of language and questioned not only to the borders between languages but also the borders between semiotic modes. Developing the idea of spatial repertoires and assemblages, and looking at data from a Bangladeshi-owned corner shop, this paper…
Descriptors: Semiotics, Code Switching (Language), Retailing, Foreign Countries
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Budden, Michael C.; Budden, Connie B.; Lopez, Tará Burnthorne – Journal of International Education Research, 2017
The importance of effective communication skills in the workplace is widely documented and recognized as a success factor in many fields of endeavor. As the workplace becomes more diverse and more global in nature, the ability to communicate across cultures is gaining in importance. A class exercise in which Panamanian educators and US students…
Descriptors: Intercultural Communication, Marketing, Teaching Methods, Interviews
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Nawi, Noorshella Che; Fong, Michelle; Tatnall, Arthur – Journal of Information Technology Education: Research, 2014
This paper describes a research case study of Internet apparel marketing by small businesses in Malaysia which can beneficially be included in postgraduate business courses for understanding the importance of measuring customer satisfaction at point-of-purchase and post-purchase in online purchases. The sample size in this research is 154…
Descriptors: Information Technology, Marketing, Foreign Countries, Surveys