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Organisational Blogging: The Problem of Engagement
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Baxter, Gavin J.; Connolly, Thomas; Stansfield, Mark – International Journal of Virtual and Personal Learning Environments, 2011
This paper investigates the implementation and use of an internal organisational blog by several departments in the HR division in a large public sector financial organisation in the UK. This qualitative study adopts a case study approach and examines the experiences of staff using the blog to explore whether it can facilitate organisational…
Descriptors: Organizational Communication, Web 2.0 Technologies, Social Media, Public Sector