Branding and brand equity, both as theoretical constructs and as a critical part of applied marketing, have received considerable attention in the academic and practitioner literature. Brand equity, generally considered to be the differential in positive brand image and loyalty enjoyed by one brand as compared to that of a lesser known brand, is…

Currently, there is an increase in competency-based education programs in higher education institutions in response to student and employer needs. However, research is lacking on effective practices for developing competencies, assessments, and learning resources for these programs. The purpose of this qualitative Delphi study was to gather expert…

Engineering education is facing new challenges to effectively provide the appropriate skills to future engineering professionals according to market demands. This study proposes a model based on active learning methods, which is expected to facilitate the acquisition of the professional skills most highly valued in the information and…

This paper was designed to be an empirical study, looking at the disparity between quantity and quality in higher education in Kenya. To enable a systematic look at quality and quantity within context, a combination of approaches: case study, Delphi technique, observation and interviews were adopted for the purpose of this study. The research…

Pressure exists to attract and retain students in higher education. Online programs educational programs have the potential to increase the number of students who can enroll in degree-bearing institutions. Explored in the qualitative study using a modified three-round Delphi technique was the phenomenon of consistently lower student retention…

What started as an activity valued for its oversight, the work of academic advisors have become a means leading to other ends, such as retention, student engagement, student satisfaction, persistence, and time to degree. The purpose of this research was to identify the essential characteristics of academic advisors; this was achieved by asking a…

The purpose of this study was to determine specific knowledge and skills that students need to be successful in higher education in the state of New Jersey. The New Jersey Department of Education has created the New Jersey Core Curriculum Content Standards which K-12 institutions must utilize as a foundation for their respective curricula.…

Building on the results of a prior study, the purpose of this qualitative study was to further explore where there is agreement on the effects of e-­learning technologies in higher education learning experiences. The results confirm that (1) there are many varied and polarized perspectives about e­learning, and each position should be carefully…