In time, phenomenology has become a viable approach to conducting qualitative studies in education. Popular and well-established methods include descriptive and hermeneutic phenomenology. Based on critiques of the essentialism and receptivity of these two methods, however, this article offers a third variation of empirical phenomenology:…

In this paper I seek to inquire upon audience's perceptions of creativity in online advertising--a heretofore poorly understood area. This paper initially outlines current academic understanding of creativity in online advertising, mainly derived from quantitative assessments. It then advances a qualitative methodology including diary-interviews…

As a compulsory course at universities throughout the Chinese Mainland, ideo-political education aims to safeguard university students' political loyalty to the Communist Party. By employing a qualitative research method, this study investigated a renowned comprehensive university in southern China. The case study found that students expressed…

In recent decades, proponents of naturalistic and/or critical modes of inquiry advocating the use of ethnographic techniques for the narrative-based study of phenomena within pedagogical contexts have challenged the central methodological paradigm of educational research: that is, the tendency among its practitioners to adhere to quantitative…

A qualitative analysis (The Empirical Phenomenological Psychological method) of interviews involving eight patients (depression, burn-out syndrome, and chronic pain) was carried out in order to obtain knowledge regarding the effects of flotation tank therapy. This knowledge might be helpful for both professionals and potential floaters. The…

The author of EC 607 583 responds to questions about her research on mainstreamed behaviorally disordered aggressive adolescents' perceptions of helpful and unhelpful teacher attitudes and behaviors. Issues relevant to future research in this area are noted. (JDD)