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Direct linkKokko, Suvi; Lagerkvist, Carl Johan – American Journal of Evaluation, 2017
Using a case example of an innovative sanitation solution in a slum setting, this study explores the usefulness of the Zaltman Metaphor Elicitation Technique in a program planning and evaluation context. Using a qualitative image-based method to map people's mental models of ill-structured problems such as sanitation can aid program planners and…
Descriptors: Figurative Language, Evaluation Methods, Sanitation, Slums
