Benchmarks online retailing transactions against critical factors that impact online retailing. Findings suggest several areas that e-retailers should target for improvement, including the speed of home page loading, ability to translate into multiple languages, capabilities of search engines, security policies display, payment options, minimum…

Anecdotal evidence about Web site effectiveness can be colorful but is not useful in structuring and managing a site. This article examines elements of Web quality (identifying customers, articulating purpose, providing relevant content, creating coherent structure, crafting housestyle, providing relevant action points, delivering promises) and…

Despite the hype, the Internet has limitations as a reference tool. This article discusses the use of the Internet as a reference tool, examines bibliographic structure on the Internet (online directories, search engines, site structure, categorization of reference tools, levels of structuring), and argues the Internet provides no comprehensive…

Disconfirmation models of online service measurement seek to define service quality as the difference between user expectations of the service to be received and perceptions of the service actually received. Two such models-inferred and direct disconfirmation-for measuring quality of the online experience are compared (WebQUAL, SERVQUAL). Findings…