Social interaction and influence have been the subject of considerable research. Examining in great detail the factors involved in social influence has enabled social psychologists to understand better the effects of persuasion, propaganda, coercion, indoctrination, and brainwashing. Out of this research has come a widespread acceptance of the…

The theory of reasoned action is a social psychological model that was first considered by science educators in the early 1980s to investigate attitude-behavior relationships. The theory has encouraged intense investigations in the prediction of behavior, development of instruments, and creation of belief-based interventions. This investigation…

The study sought to: (1) identify the determinants that motivate Hispanic-American students to enroll in high school chemistry; and (2) determine if providing belief-based information to students and their parents/guardians increases chemistry registration. The Theory of Planned Behavior (TPB) and Elaboration Likelihood Model (ELM) guided the…