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Response Rates for Mixed-Mode Surveys Using Mail and E-Mail/Web

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Converse, Patrick D.; Wolfe, Edward W.; Huang, Xiaoting; Oswald, Frederick L. – American Journal of Evaluation, 2008

This study examines response rates for mixed-mode survey implementation involving mail and e-mail/Web components. Using Dillman's Tailored Design Method, 1,500 participants were sent a survey either (a) via mail with a follow-up contact via e-mail that directed them to a Web-based questionnaire or (b) via e-mail that directed them to a Web-based…

Descriptors: Mail Surveys, Measures (Individuals), Response Rates (Questionnaires), Research Methodology