Clear, coherent and trusted, this book is the perfect guide to the main social research methods in use today. The much anticipated Third Edition of Clive Seale's bestselling title further expands its coverage to provide an authoritative introduction to all of the social research methods used to analyze qualitative and quantitative data. Written by…

Methods of planning and administering mail surveys, developing questionnaires, and analyzing data are reviewed. Each review section is followed by an annotated list of selected readings. Topics discussed in planning a survey include decision making; survey designs; sampling plans; and ethical considerations. Developments of instruments and tupes…