It is truly important for students to understand how to monitor online marketing buzz. This assignment, social media analytics, utilizes the content analysis research method to build student's in-depth understanding on how to evaluate and interpret user-generated content (UGC) to create social media campaigns. The authors adapted Resnik and…

Knowledge is the driving force of a knowledge economy. Therefore, the way knowledge is shared and created and the way these actions are managed could lead to either a competitive advantage for an organisation or it could lead to its demise. Managing especially academics' knowledge to the benefit of all can be even a greater challenge to any…

Content analysis is a valuable research tool for social scientists that unfortunately can prove challenging to teach to undergraduate students. Published classroom exercises designed to teach content analysis have thus far been predominantly envisioned as lengthy projects for upper-level courses. A brief and engaging exercise may be more…

Over recent years, educational institutions have been making increasing use of virtual environments to set up collaborative activities for learners. While it is recognized that teachers play an important role in facilitating learner collaboration online, they may not have the necessary skills to do so successfully. Thus, a small-scale professional…

The paper is based on a research conducted to evaluate the curriculum at the primary level in the light of education policies and plans in Pakistan. The article discusses the objectives of the curriculum at the primary level and analyzes different education policies and plans regarding the achievements of objectives. Results revealed that the…

In language learning contexts a primary concern is how to maximise target language interaction both inside and outside of the classroom. With the development of digital technologies, the proliferation of language learning applications, and an increased awareness of how technology can assist in language education, educators are being presented with…

Reports on Web users' optimal flow experiences to examine positive aspects of Web experiences that could be linked to theory applied to other media and then incorporated into Web design. Discusses the use of content-analytic procedures to analyze open-ended questionnaires that examined Web users' perceived flow experiences. (Author/LRW)

Explores two studies: (1) a content analysis of the key terms and concepts in the glossaries of 10 full-length, college, introductory psychology textbooks; and (2) a national sample of experienced introductory psychology instructors evaluated the terms and concepts found in the glossaries and rated the importance of these terms and concepts for…

This paper reports a multi-stage study carried out between 1999 and 2001 which aimed to develop an instrument to address the need for a culturally relevant measure of quality of life for Chinese older persons in Hong Kong and similar communities. The first stage of the research involved a focus group study conducted in August 1999 which it was…

Discusses how to teach critical thinking about television and describes methods used in a college class on television analysis. Two approaches are examined: television content analysis, with an example of sports commentary; and analyzing television viewing, including a questionnaire developed by students. (five references) (LRW)

Discusses semantic communication networks, methods of content analysis, and voice mail as a communication system. A study that examined conceptual distinctions between voice mail answering and voice mail messaging in a large insurance organization is described, and semantic network analysis is compared to traditional content analysis. (28…

The Medical College of Wisconsin (MCW) Senior Mentor Program (SMP) has been offered to a small group of first and second year medical students as a course alternative to the traditional physician mentor program. The program links students with healthy older adult mentors and includes mentor/student visits, didactic sessions, written assignments,…

Describes the development of a set of 16 diagnostic tests for computer literacy that would be appropriate for students from grade 5 through college. Objectives of the tests are identified, based on a content analysis of 22 computer literacy curriculum guides, and the need for additional developmental work is discussed. (LRW)

This article describes how online discussion groups and visual collaboration can be used in combination to build and support a virtual community of learners. Data derived from several online discussion groups are presented, and the support needs of learners are highlighted as a key factor of success. (Contains 1 figure.)

Over the last 2 years, 3 Australian universities have been cooperating on a Commonwealth Government funded project on Distance Teaching and Evaluation Skills to identify and disseminate good practice in the professional development of distance educators. A specific and supportive professional development intervention to foster the evaluation of…