The purpose of this study is to explore structural equation modeling among a marketing mix, relationship quality, and international student loyalty in Taiwanese higher-educational institutions. In total, 353 surveyed students answered a questionnaire, with 337 students answering all of the questions. The findings suggest that a marketing mix is…

This study aims to test the mediating effect of listening metacognitive awareness between listening anxiety and listening test score, as well as between test anxiety and listening test score, among a sample of 402 Chinese English as a foreign language test takers. Participants filled in the questionnaires in a self-reported manner, and structural…

In response to the international trend of educational decentralization in recent decades, many elementary and junior high schools in Taiwan had adopted sub-budgets of the "subordinate unit budgets" in the Local Education Development Fund for years so as to develop school-based budgeting. Furthermore, with the decline in birth rates and…

This study aims to investigate the direction and strength of the relationships among service recovery, relationship quality, and brand image in higher education industries. This research provides a framework for school managers to understand service recovery from an operations perspective. Structural equation models were used to test the proposed…

This study explored the interrelationships between the three components of second language (L2) motivational self system (i.e., ideal L2 self, ought-to L2 self, and L2 learning experience), international posture, L2 anxiety, and willingness to communicate (WTC) using structural equation modeling. Questionnaire data were collected from 1,013…

This article reports the development of the Test Takers' Metacognitive Awareness Reading Questionnaire (TMARQ) which measures test takers' metacognition in reading comprehension tests. The TMARQ comprises seven subscales: planning strategies, evaluating strategies, monitoring strategies, strategies for identifying important information,…

This study investigated the extent to which learning approaches can be accounted for by personal factors (i.e., demographics, ability, and personality). The participants were 443 students in a university in mainland China. The Revised Two-factor Study Process Questionnaire, the NEO Five-Factor Inventory-3, and the short form of Raven's Advanced…

This study was to analyze the effects of parental educational level (P.EDU), science attitude (ATT), and valuing science (VAL) on science performance after establishing gender invariance in a representative sample of the Taiwanese eighth grade population drawn from the 2007 Trends in International Mathematics and Science Study (TIMSS). The…

The purpose of this study was to investigate the department identification, professional identification, and attitude toward agriculture of agriculture students. As the scope of agricultural higher education has been readjusted to focus on a system of content-related innovations instead of primary production, it is also an aim of the study to…

The aim of this research was to study the effect of organizational culture on job satisfaction among teachers using a structural equation modeling approach. Hofstede's (1980) dimensions of culture (masculinity/femininity, uncertainty avoidance, collectivism/individualism, and power distance) were used to inform the theoretical framework. For this…

This study aims to discover how the cultural backgrounds of the marriage market affect school dropout outcome among girls in secondary school level in Bangladesh. This study focuses on the practice of dowry payments that a bride's family pays to the groom's family. Previous research has indicated that the dowry practice in marriage market hinders…

A review of the literature shows that the model for the Unified Theory of Acceptance and Use of Technology (UTAUT) has received only limited validation in educational contexts. This limitation led to this study to determine the applicability of the UTAUT model with an educational perspective and to statistically explain the factors affecting…

The measurement of willingness to communicate (WTC) in a second language (L2) has been pervasive in quantitative research particularly in the context of structural equation modeling. An important prerequisite for this line of research is to establish the psychometric properties of the instrument used to measure L2 WTC. This study involves…

Mobile learning, with its features of ubiquitousness and flexibility, enables users to learn in any appropriate place and at any appropriate time. This emerging way of digital learning will be the future trend. Therefore, the technology acceptance model (TAM) proposed by Davis was extended with extrinsic motivation, perceived convenience, and…