Teaching students to write persuasive messages is a critical feature of any undergraduate business communications course. For the persuasive writing module in the author's course, students write a persuasive message on the basis of the four-part indirect pattern often used for sales or fund-raising messages. The course text she uses identifies…

The use of PowerPoint (PPT)-based lectures in business classes is prevalent, yet it remains empirically understudied in business education research. The authors investigate whether students in the contemporary business classroom view PPT as a novel stimulus and whether these perceptions of novelty are related to students' self-assessment of…

In this article, the authors present the results of a survey of students at Delft University of Technology in the Netherlands concerning the students' opinions about how PowerPoint should be used in university lectures. The most important outcome of the survey is that a vast majority of the respondents prefer a modest layout. Most students dislike…