We estimate the difference in the chance of giving a socially undesirable response, one that violates social norms, by administration mode (online or in person) for a self-administered questionnaire (SAQ). We do this by evaluating open-ended responses to a photographic stimulus designed to generate undesirable responses. We test five variables:…

Recent research has shown mixed-mode surveys are advantageous for organizations to use in collecting data. Previous research explored web/mail mode effects for four-contact waves. This study explores the effect of web/mail mixed-mode systems over a series of contacts on the customer satisfaction data from the Florida Cooperative Extension Service…