Previous research shows that the direction of rating scales can influence participants' response behavior. Studies also suggest that the device used to complete online surveys might affect the susceptibility to these effects due to the different question layouts (e.g., horizontal grids vs. vertical individual questions). This article contributes…

The literature on factors that influence participation in qualitative research is lacking. We conducted an experiment with a nationally representative sample to test the impact of different incentive types and amounts on willingness to participate in a hypothetical qualitative interview. We randomized participants from an online panel to one of…