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Download full textTotten, Jeff W. – Journal of Learning in Higher Education, 2014
The original SOCO Scale was reduced to 10 items by Thomas, Soutar, and Ryan (2001). The author conducted a pretest and a posttest in his Personal Selling class during the Fall 2009 semester. Significant differences by gender, student sales experience and family member in the sales field were identified. The author once again pretested the…
Descriptors: Test Construction, Program Validation, Pretests Posttests, Questionnaires
