This article presents an innovative sequential mixed methods approach to researching the experiences of U.K. adults with chronic health conditions seeking health information online. The use of multiple methods integrated within a single study ensured that the focus of the research was emergent and relevant and ultimately provided a more complete…

Substantial integration of quantitative and qualitative data and findings in mixed methods studies is seldom seen, although maximizing the potential of the approach depends on this. An absence of exemplars has been identified as among a number of factors that currently impede integration in studies carried out by researchers using the approach.…